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After a rough 2018, CBS looking for a lift from Super Bowl LIII

Sales have been strong for the game, with more than 90% of the commercials sold, according to Ianniello. CBS executives did not divulge an average price, but one person familiar with the ad sales situation at the network said the average price for a 30-second spot is a record high $5.25 million, up from $5.05 million last year.